Several online operators now offer affiliate programs. So, they can form long-term partnerships with other businesses that promote online gambling to players. Do you want to start your casino affiliate website? If so, then you should know how Casino Affiliate Programs works.
What are Casino Affiliate Programs?
Casino Affiliate Programs (CAP) integrates your casino, sports betting, or iGaming affiliate publication with advertiser partnerships. In addition, CAP gives you the tools and information you need to run a profitable sports betting, fantasy sports, casino, poker, or other iGaming business.
These affiliate programs are a win-win situation for both operators and casinos. Why is that? It is because they are splitting the workload of finding new customers, from which they can mutually benefit. However, the basics of how Casino Affiliate Programs work is not simple.
In addition, a casino affiliate essentially exists to advertise an online casino. Wherein, they provide a link to the casino. By doing so, the casino gains a new customer. The affiliate will receive a commission for introducing each player to the casino site. He or she also gets a commission for converting each player into a depositing player via a unique affiliate link. Furthermore, affiliates can also choose from a variety of payment options, and casinos can provide many options.
So, if you are looking for the best online casino in Singapore, an affiliate will do all the legwork for you. Then, they will direct you to the best casino operators catering to Singaporean players worldwide. Of course, the specifics are a little more complicated. Although, it is not that much hard to understand. Rather, you need to learn how does CAP exactly works.
What are Casino Affiliate Programs and how do they work?
CAP is simple to comprehend at its most basic level. An affiliate agreement, or affiliate referral, is any link that sends traffic to a third-party website in exchange for money.
Isn’t it simple?
However, there’s a lot more to it than that, though. In today’s complex world of iGaming, this is especially true. It is because there are many operators and other service providers that are working through casino affiliate networks. Most iGaming companies acquire a large number of new and returning clients through affiliate agreements with the owners of other websites.
Furthermore, the entire system is built on trust. This ensures both affiliates and operators are satisfied with the partnership. Also, the affiliates perform a valuable service by telling clients about the best casinos to play at. As well as, presenting them with a carefully selected list of selections. All of which have gained the trust of the affiliate.
So, how exactly CAP works?
Such an online casino affiliate network is the primary reason why online casinos are rarely advertised in traditional ways. Affiliate agreements ensure that information is communicated to the target market. This includes targeting people in a specific country like Singapore, Malaysia, China, and so on. They do this in a non-intrusive manner that is more likely to stimulate interest.
How do they capture the interest of their target market?
Casino affiliates normally accomplished it through content that piques their customer’s interest such as:
- Helpful casino reviews
- Most recent welcome packages
- Details on special casino promotions and more
Furthermore, most casino affiliate programs include both the standard industry clauses and phrases. So, if want to learn how to start a casino affiliate website, you need to understand these clauses and phrases. Because it helps in providing you a clearer picture of the casino affiliate programs.
Do you want to start your own casino affiliate marketing? Then, most probably you will come across the common terms we will discuss below.
Casino Affiliate Programs: Negative Carryover
Most casino affiliate programs pay you every month based on the number of clicks/leads you generate. The most popular format in iGaming is the number of players who were routed to a specific casino by the referring affiliate. Then, they add up the figures at the end of the month and make a payment.
Consider the following scenario: you suggested a player who struck it big on the slots last month as an affiliate. The earnings of this player will affect your casino account because they will count as losses on your account.
The majority of online casinos will reduce your profits from the commission that is owed to you. This condition is what we called a Negative Carryover. Now, assume that you are owed $1000 in commission at the end of the month. One of the gamers you sent to the casino won $2,000 as a result of your efforts.
When you use Negative Carryover, your casino account becomes -$1,000. It means you won’t receive payment until the amount falls back to zero.
What if an affiliate is unlucky enough to be “responsible” for massive winnings? If that is the case, then it might be a long time before him to starts collecting money from that casino again. Despite this fact, he is still bringing new customers to the website. The affiliate must balance his casino account back from negative to zero.
However, don’t be discouraged by this. Because some casino websites waive Negative Carryover. They reset an affiliate’s balance to zero once a month these are, of course, the most profitable partnerships.
What is a cookie lifespan?
We’re all aware of the concept of computer cookies today, all thanks to the new GDPR updates. As well as, the fact that they have nothing to do with the nicer cookies we snack on.
What role do cookies play in casino affiliate programs?
The solution is simple. A casino keeps track of which customers came from which site by storing a cookie on the client’s computer that tracks the referral.
Unfortunately, cookies do not have an infinite lifespan. Most of them have only a 30-day expiry period. You will receive a commission for the referral if:
- You suggest a player to an affiliate website.
- They make their initial deposit within that time frame.
What happens if the deposit is not received within 30 days?
Does it mean you won’t make any money?
If this were to be the case, the situation would be extremely unjust. The Affiliate Manager can set the cookie lifespan to a custom value. Although there is no such thing as an infinite lifespan, the cookie can be set to an incredibly high value to prevent it from expiring. The most commonly mentioned number of a cookie lifespan is 30,000, which is pretty close to a century. Moreover, this should keep you in good financial shape for a long time.
Best Casino Affiliate Programs: Lifetime Deals
Lifetime deals are another term that you will mostly encounter as part of the casino affiliate programs.
When a customer deposits money after clicking on an affiliate’s referral URL, their identity is automatically linked to the affiliate. It means that if a customer visits the same website again, the linked affiliate receives credit and earns a commission. This is true even if the customer goes directly to the website.
What are the commission rates of a casino affiliate?
How to calculate the affiliate revenue?
Calculating the commission rate is dependent on the specific agreement, although a commission system is the most common option. In addition, you can calculate the different types of CAP deals in several different ways.
Calculating the revenue-share
When the referral agreement is based on a revenue-share model, then the affiliate will receive a percentage of the casino’s net income generated by referred players. That is why this is the model that most affiliates like because it generates long-term revenue.
Moreover, it also works well from the perspective of the operators. Because affiliates have every incentive to attract high-quality players who will provide consistent revenue for the casino. Of course, the percentages vary, and most operators will negotiate with affiliates on an individual basis. Typically, the percentage of the agreement would be between 5% and 50%.
The greater the commission, then the longer the working partnership will be and the more trusted the affiliate will be. In addition, when an affiliate is truly good at what they do, the perks such as no negative carryover come in.
Casino Affiliate Programs: Cost per action
When casino affiliate programs are based on this paradigm, it indicates that the operator is offering each player a fixed fee. Furthermore, the package may include a bonus for:
- First deposit
- Meeting the wagering criteria
- Making a second deposit and more
Then again, the percentage is determined by the negotiated specific agreements.
Casino Affliate Programs: Mixed models
In the field of referral programs, negotiation is the king. When it comes to negotiating a casino affiliate program, most operators will have a team of individuals on their side. In most cases, the team will go to great lengths to persuade the operator to offer the greatest bargain available.
Furthermore, mixed models can also include every type of revenue outlined above. Also, the CAP can be customized depending on the negotiation of both parties. In actuality, the most popular model is a mix of revenue sharing and CPA. It also ensures that both the affiliate and the operator are happy with the casino affiliate program.
How to join a Casino Affiliate Program?
As you may have guessed, there are numerous benefits of being a casino affiliate. In truth, affiliate programs are available from the vast majority of online businesses. Also, their circumstances are usually identical in terms of characteristics and features. However, they are not the same in terms of the features and extras of the given services. Notably, various affiliate programs differ from one another.
This is why, before you can choose the most convenient affiliate scheme on the market, you must conduct a thorough investigation. The essential requirements for selecting a stable and dependable casino affiliate program are stated below.
Types of CAP deals
What are the various terms and conditions that affiliate programs might provide? It also includes the primary options and services.
Sign up process
- How to set up an affiliate account and become a successful affiliate partner?
Flexible payment schemes
- What are the various types of revenue schemes available to affiliate partners? It also includes the revenue shares that the affiliate can receive.
Exclusive deals to affiliates
- Do the affiliate partners have access to special promotions and marketing materials? So, they can reach a larger target population.
Multiple payment methods
- What are the most popular payment mechanisms used by the many casino affiliate programs?
Casino Affiliate Programs FAQs:
When it comes to finding the best casino affiliate program, there are a few things to keep in mind. Also, there are many elements that you must examine carefully before joining one. This is the only way to make a more informed decision.
Becoming a casino affiliate can provide you with many additional benefits, particularly if you wish to market gaming services over the internet. You must first complete certain standards to become an affiliate partner. The first step, though, is to open an affiliate account.
The iGaming sector is rapidly growing, wherein plenty of new operators are joining every day. Almost every new casino site has an affiliate program to help them reach out to more potential clients. So, they are collaborating with other businesses in the industry.
In the iGaming industry, a casino affiliate is a type of business model. It can be a gaming website that rates, reviews, and ranks other online operators. In addition, it can be an online platform that advertises gaming services to customers, too. Casino affiliates make money by advertising online casinos’ gaming offerings and promoting their affiliate programs.